  |
|
|
|
Assets by Sarah Blakely Unbelievable UnderwearThe new line of Spanx, available exclusively at Target
Now every women can have the perfect curves, a lifted bum, and feel flab-ulous without breaking the bank, thanks to Sarah Blakely.
You maybe familiar with the creator of Spanx, Sara Blakely, or maybe not . Either way this is one girl you should know about. Her continuing streak of genius with a new line of shapewear called Assets by Sara Blakely ($10-$20 - available exclusively at Target) is putting her in top shape. The Skinny on SarahThroughout history, inventors have found inspiration from the strangest places. For Spanx founder and owner Sara Blakely, the inspiration came from rampant visible panty lines and uncomfortable thongs. As she moved from selling copiers door-to-door to becoming an internationally recognized entrepreneur, Sara invented footless pantyhose, created a national brand, landed top retailers, and led a shapewear revolution. She has created more than 100 innovative products that promote comfort and confidence in women. Suck it inTake your pick from the unbelievable underwear, which sucks in bulges; the sensational shaper, which minimizes your waistline; and the fabulous footless, which makes you look slimmer in the thigh area. As far as any woman is concerned, any product that makes us look more streamlined is A-OK! With all of Hollywood Spanxed out for award season, ladies all over must be curious about the new world of Assets skinnifying shapewear. From the Lucky Leggings to the Fabulous Footless Shaper, I’m sure there is something in this collection to shrink your tummy (Or any other parts, for that matter). Pick your AssetsFor the ultimate suckage under those little black dressed, try the Sensational Shaper ($20) – its high waistband is great for hiding the dreaded muffin top. Another obsession is the Footless Shapers, these great leggings are perfect for extra coverage under capris or long skirts. Keeping it FirmThis month ASSETS introduced FANTASTIC FIRMERS™ a new fashionable collection of shapewear uniquely designed in sleek silhouettes with a control mesh inner liner to help women look and feel jiggle-free. These new camis, panties and mid-thigh shapers are designed to give inner control and outward assurance! On a mission to give better underwear options to even more women, Sara launched ASSETS by Sara Blakely, a shapewear brand and other specialty retailers, which has enabled Sara to give back. A portion of every SPANX and ASSETS purchase goes to The Sara Blakely Foundation and other causes dedicated to supporting and empowering women around the world. Sara’s story and Spanx products have been featured on everything from The Oprah Winfrey Show, TODAY, and 20/20 — to Vogue, the Wall Street Journal, and In Style. Sara has been named Ernst & Young’s Entrepreneur of the Year and Georgia’s “Woman of the Year.”
The copyright of the article Assets by Sarah Blakely Unbelievable Underwear in Women's Lingere/Swimwear is owned by Krysta Lyon. Permission to republish Assets by Sarah Blakely Unbelievable Underwear in print or online must be granted by the author in writing.
|
|
|
|
